Education
Within USI's educational offerings, the Institute of Media and Journalism (IMeG) is responsible for the in-depth area "Communication and Media" of the Bachelor in Communication, coordinates the Master in Media Management, is active in the doctoral programme in Communication Sciences and organises annual summer schools, including the Documentary Summer School in collaboration with the Locarno Film Festival. It also manages Cinema Economics teaching within the Master in Cinema offered by the Swiss university consortium Réseau Cinéma.
Bachelor in Communication
Unique to the Swiss and international context, the Bachelor's degree in Communication sees students involved in a broad and interdisciplinary education, open to practical application, that combines basic knowledge and sectorial knowledge thanks to three specialisations oriented toward the world of business, media and journalism, and digital culture.
Master in Media Management
The evolution of communication technologies, big data and AI, the expansion of social media, and the mobile revolution have transformed not only the media industry, but the entire global economy and society. The Master in Media Management allows students to understand how all businesses, media and non-media, survive and thrive in an online digital environment. The programme examines the strategies employed by various communication and media companies and organisations and teaches students to develop the skills needed to work with business organisations at a local, national and global context, including with journalism, social media and website management. The Master programme also provides up-to-date management modules including Environmental Management as well as Crisis and International Strategic Management.
PhD in Communication Sciences
The doctoral programme in communication sciences is structured around three components: advanced and in-depth studies of the fundamental elements of communication sciences; learning research methods; and individual research work culminating in a doctoral dissertation under the supervision of one of the professors of the Faculty of Communication, Culture and Society.
Documentary Summer School
The Institute organises the annual Documentary Summer School in collaboration with the Locarno Film Festival. The programme aims to encourage exchanges and highlights possible synergies between the academic and film communities by engaging participants in a dialogue with international film scholars and filmmakers on topics concerning both theoretical reflection and creative practice.
Europe-China Dialogue: Media and Communication Studies Summer School
The Europe-China Dialogue: Media and Communication Studies Summer School, promoted by the China Media Observatory (CMO), aims to bring together scholars from different cultures to shed light on contemporary issues in (and not limited to) media, communication, political economy and cultural studies.
Réseau Cinéma CH
As part of the two Master programmes offered by the Réseau Cinéma CH consortium, the Institute organises a course in Film Economics (120 teaching hours, 15 ECTS) that consists of two intensive weeks of lectures held at USI and a third week held at the University of Zurich. The course provides an analysis of how the film industry works, the markets in which the film product is distributed, and the professions involved in the various stages of the film life cycle. Particular attention is paid to the political and socio-cultural context in which the film is produced, marketed and consumed.
